Stop Trying to Run Faster – Instead, Shorten the Distance
It’s Black Friday, and you are out shopping for mad deals with your family (Disclaimer: I am NOT a fan of shopping in total chaos, but it helps make a point so roll with me). You finally find the perfect gift for your sister, a kitchen gadget, but can’t decide between the two brands available. Looking closely at the two items, they appear identical except for the price. One is $30, the other $45. Remembering that Grandpa always said, “You get what you pay for,” you decide to ask the salesman for assistance.
“What’s the main difference between these two items?” you ask with curiosity.
“Honestly,” the salesman replies, “they are identical.”
Confused, you reply, “So why is this one $15 more?”
In a matter-of-fact tone, the salesman answers. “Oh, because it was flown around the world, put on a train across the country, then driven across town before I picked it up and walked it over here. All that distance is gonna cost you.” The salesman walks away, leaving you puzzled.
Which one are you going to buy?